Isn't the supplement market already oversaturated?
That's what people asked us when we told them we were planning to launch a new supplement brand, and in a way, they were right. There are literally thousands of products out there, but we couldn't find any that ticked all our boxes – so we decided to create one ourselves.
Gareth, our co-founder faced the constant pressure of a demanding sales job. The stress symptoms took a toll, leading to mild anxiety and impacting his cognitive function which was critical for his success. He tried various supplements, but managing his symptoms required combining multiple single-ingredient products.
David, our neurodivergent co-founder, shares a passion for mental health and "biohacking" for optimal performance. In his early twenties, he discovered the power of natural alternatives to manage his own busy mind and mild anxiety symptoms.
David and Gareth came together wanting to empower others to make informed choices about nutrition and lifestyle habits. They envisioned creating high-quality supplements combining nootropics and adaptogens.
AusVitality was founded in Sydney, Australia in 2021.
They worked closely with a team of experts to create Mindlift, a science-backed formula of carefully chosen plant-based extracts, vitamins, minerals, and amino acids to help increase cognitive performance and reduce symptoms of stress and mild anxiety in adults.