About us.

Our vision was to create the highest caliber, research-supported supplements while adhering to our core values of quality and sustainability.

Isn't the supplement market already oversaturated? 

That's what people asked us when we told them we were planning to launch a new supplement brand, and in a way, they were right. There are literally thousands of products out there, but we couldn't find any that ticked all our boxes – so we decided to create one ourselves.

Gareth, our co-founder faced the constant pressure of a demanding sales job. The stress symptoms took a toll, leading to mild anxiety and impacting his cognitive function which was critical for his success. He tried various supplements, but managing his symptoms required combining multiple single-ingredient products.

David, our neurodivergent co-founder, shares a passion for mental health and "biohacking" for optimal performance. In his early twenties, he discovered the power of natural alternatives to manage his own busy mind and mild anxiety symptoms.

David and Gareth came together wanting to empower others to make informed choices about nutrition and lifestyle habits. They envisioned creating high-quality supplements combining nootropics and adaptogens.

AusVitality was founded in Sydney, Australia in 2021.

They worked closely with a team of experts to create Mindlift, a science-backed formula of carefully chosen plant-based extracts, vitamins, minerals, and amino acids to help increase cognitive performance and reduce symptoms of stress and mild anxiety in adults.

Sustainability is important to us, and we are very conscious of our impact on the planet. Not only do we want to see our products help improve our customers’ lives, we want to be part of a brighter future too.

All our products are housed in 100% recycled medical-grade amber glass jars and bottles to protect against UV light. Glass is non-toxic and infinitely recyclable.

We use uncoated 100% recycled cardboard to ship or products, and this is completely biodegradable. 

From leveraging green energy providers to using LED lights, minimising company vehicles to contracting a carbon neutral delivery provider, sustainability is something we really are passionate about. 

All our products are 100% vegan and contain no animal products or animal by-products of any kind. 

We do not test our products on animals, nor do we ask third parties to do so on our behalf.

 

All our ingredients undergo an extensive selection process by our team of expert naturopathic practitioners and every ingredient is backed by scientific evidence to support its health claim. 

We only use ethically-sourced ingredients from around the world and take pride in researching and producing our products right here in Australia. 

Our products are free from toxic and hazardous ingredients, including genetically modified organisms (GMOs) and sulfur-based compounds. Mindlift is a listed medicine by Therapeutic Goods Administration (TGA) in Australia.

To learn more about the quality, safety and efficacy of our products, head to our shop page

The Therapeutic Goods Administration (TGA) in Australia safeguards the health of the Australian and international community through effective regulation of therapeutic goods.

At AusVitality, our products are made in Australia by a TGA-licensed manufacturer and laboratory, and all manufacturing processes comply with the code of GMP.

Mindlift is a listed medicine by the TGA (AUST-L 370898), and its ingredients are sourced from local and international suppliers. 

 

AusVitality was founded in 2020 in Sydney Australia by friends, David and Gareth, with a mission to help Aussies feel their best and perform at their peak every day with best-in-class products backed by real science.

We’re extremely proud of what we’ve created, and we love getting feedback.

If you have any questions or comments or you just want to say hi, please feel free to get in touch.
 

 

Contact us